With the understanding that brand is not your corporate identity and not your set of values and not your company’s colour palette, you’re already 10 paces ahead. Brand is what your market says it is. Marty Neumeier, author of The Brand Gap says it’s all about gut feeling because at the end of the day people are intuitive beings and brand is defined by individuals.

At Indigo we’ve worked with a broad array of brands from global to local. Indigo’s approach to brand strategy and design doesn’t vary. We partner with our clients and consult stakeholders, we study competitive brands where required and together we work with proven methodologies to develop brands that feed into the customer experience.

Some of the brands we’ve touched at Indigo Marketing